Swedish street artist, Finsta, and Swedish childrens clothing company, Polarn O. Pyret, are launching a collaborative collection on 31 October.
So what have Finsta and Polarn O. Pyret’s design team come together to create?
The collection will contain sweatshirts, t-shirts, underwear and accessories, and will be available to 6-12 year-olds as part of PO.P’s brand new 6-12 range. True to PO.P’s style, this collection, as ever, will be bold and colourful – but this time it’ll also feature with three different vivid jungle-inspired illustrations from Finsta.
Polarn O. Pyret produces newborn baby clothes and kids’ clothes that not only look lovely but perform extremely well. Since their inception in the 1970s, the brand has prided itself on good design and clothes that perform highly, both for the babies and children who wear them, and for the parents who buy and wash them.
A lot of the clothing in PO.P’s range are also actually unisex, which is an important part of what PO.P is all about for two reasons: 1) PO.P doesn’t believe in the necessity to genderise children at too young an age, and 2) PO.P promotes handing its clothes down from child to child – so even if you hand clothes down from a boy to a girl or vice versa, they’re still wearable – which makes this brand very eco-friendly.
Finsta commented, “When I created the prints, I was looking for expressions that felt equally relevant for boys and girls without being bland in any way. The jungle worked well as a symbol of our origins, and of wilderness and strength. The flourishing scenery conceals small details and stories to encourage curiosity and creativity.”
The collection conforms with PO.P’s ethos of making ‘clothes that let children be children’: high-quality clothing that’s comfortable to play in, but at the same time looks stylish, practical and fun.
If you haven’t heard of Polarn O. Pyret before, it’s a Scandanavian kids clothing company that has a very simple philosophy: kids need clothes they can play in – clothes that let children be children.
Although the company began back at the turn of the 20th century, having various carnations along the way, PO.P’s first collection was released in 1975. PO.P has since garnered over 35 years in the childrenswear market, having meticulously trialled and tested every little detail of each of its designs – so now it really knows exactly what kids – and their parents – need from their clothes.
